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Merchandising
Typically called a Golf or Pro Shop, a proper merchandising concession at a Club should embrace all members and have offerings that satisfy both golf and lifestyle needs.
-Soft and hard goods need to be offered at various price points, with an emphasis on quality and value.
-Partner vendors will support the members needs.
-In-house club fittings along with scheduled fitting days with specific vendors need to be provided.
-Fair pricing providing the best value for members.
-Proper tracking of inventory, COG, and margins.
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